Niche Marketing Defined:

Marketing in 1990: “Find a need and fill it”

Marketing in 2011: “Find a specific need and fill it.”

The term “niche marketing” could be defined as a market within a market; for a fruit vendor niche marketing would be to sell only oranges. Manufacturers and marketers work closely together to identify the preferences of mainstream consumers. Many of the products that we buy today were geared toward this market in the past. Read More >>>